Corporate Identity
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Corporate Identity
Paul Rand
“It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.”
Collateral
Collateral
Steuart H. Britt
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
